Statusphere, the leading micro-influencer marketing platform for end-to-end automation, this week launched expanded creator targeting selections for 2025, giving beauty, haircare and lifestyle brands even more targeting parameters for greater specificity over the content creators they collaborate with. Its newest targeting additions bring the app’s total targetable first-party creator data points to over 300, paving the way to more relevant partnerships and more authentic content for audiences.
How Do These Targeting Updates Improve Influencer Collaborations?
Statusphere’s expanded targeting options, informed by first-party creator data, make finding the perfect micro-influencers easier than ever. The platform scans its network of creator profiles against over 300 targeting attributes to pair creators to their ideal brand collaborations with precision using smart optimization.
Whether brands want to find creators who have thick, curly, red hair for a new shampoo or identify creators who prefer press-on nails to acrylics, the platform can send thousands of targeted invitations in minutes.
Some of Statusphere’s expanded targeting options include:
- Expanded hair treatment and hair extension preferences on top of the platform’s existing characteristics, like hair thickness, curl type, and color.
- New fragrance preferences, like floral, fruity, fresh, sweet, and spicy, on top of over 50 beauty-targeting attributes.
- Expanded nail treatment preferences, including press-on, polish, and acrylic usage.
These expansions take the guesswork and time out of influencer recruiting, allowing brands to focus on meaningful collaborations that drive impact - while ensuring creators are paired with collaborations that truly resonate with their lifestyles and expertise.
“Both brands and creators benefit from detailed, accurate targeting – anything less leads to waste; from wasted product to wasted time and energy,” said Kristen Wiley, Founder & CEO of Statusphere. “These expanded targeting options make it easy for brands to connect with their ideal influencers without hours of research and messaging. This has been my vision for Statusphere since day one and I’m thrilled to kick off 2025 with even more targeting capabilities.”
Along with these expansions, Statusphere’s platform puts over 300 targeting attributes at brands’ fingertips, including marital status, family planning updates, retail/grocery store preferences, hobbies and interests, exercise routines, dietary restrictions, and more. All fields are input by the creators and are regularly updated when lifestyle changes occur so that creators receive only the most relevant partnership opportunities.
Why Micro-Influencers Are Difference-Makers
Micro-influencers are the backbone of authentic marketing campaigns. With smaller but highly engaged followings, these creators consistently generate relatable, high-quality content that resonates with their audiences.
The Statusphere platform maximizes these benefits by pairing brands with vetted micro-influencers using over 300+ targeting parameters.
With these new options, brands can now:
- Align campaigns with creators whose routines, lifestyles, and preferences closely mirror their target audiences.
- Access detailed insights into creators’ beauty, lifestyle, and self-care preferences for enhanced collaboration relevance.
- Create high-impact campaigns that not only boost visibility but also generate fresh, authentic UGC for future ads.
From beauty brands wanting creators with specific hair treatments to food and beverage companies targeting creators with children under age 5, Statusphere’s expanded targeting options help brands connect with niche audiences in powerful ways.
Book a demo to see how Statusphere’s new targeting expansions can help you transform your influencer partnerships and content in 2025.
Statusphere is a leading micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations to thousands in a fraction of the time. Trusted by 700+ companies, the platform combines a recruitment-free matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment while saving hundreds of hours.