Instagram is considering adding more filters to your DM requests, in order to make it easier for creators who receive a lot of messages to drill down to the most important outreach.

Instagram recently added a range of new messaging filters for Creator Accounts, including the ability to filter your messages by specifying which types of accounts you want to see DM requests from.

And it’s considering adding even more to this list, as you can see in this example, shared by Instagram chief Adam Mosseri:

As you can see in this image, Instagram’s looking to add more options to its DM request filters, while also making them more accessible in-stream.

That would make it easier to check DM requests in each of these categories, while also filtering out random DMs and spammy outreach.

And with DMs becoming the primary interaction option across all social apps, it makes sense for Instagram to lean into DM activity, and ensure that it’s helping creators to maximize their opportunities.

Because Mosseri and Meta also know that they need creators to keep posting in order to keep IG relevant, while they’ll also need those creators engaged within their apps to lead into the next stage, being the metaverse.

Improving DM connection is another way to increase creator reliance on the platform, and these changes could be valuable in the broader scheme.

Mosseri further notes that many creators, in many regions have flagged this as a major problem, and he says that they’re working on various options designed to simplify DM requests.

So while this might not be an issue for all users, large creators are clearly unhappy with the set up, and again, it’s those popular creators that are critically important for Instagram, and Meta more broadly.

There’s no planned roll-out for IG’s expanded DM requests filters, but they look to be well in development.