As brands look for more efficient ways to scale user-generated content in 2025, GreenPan leveraged Statusphere’s automated influencer platform to optimize social ad performance, resulting in 5x ROAS. The premium cookware brand scaled UGC using Statusphere’s creator matchmaking technology, generating 263 creator posts and more than 476,000 total views on Instagram. GreenPan also reduced more than 286 hours of manual work through the platform’s pre-negotiated collaborations with vetted creators.
 

GreenPan needed a more efficient way to recruit creators and test how UGC impacted paid social campaigns featuring their eco-friendly cookware. The brand wanted to:

• Hit a higher volume of UGC for social ads
• Boost brand awareness, measured by ad impressions and engagement
• Conduct influencer discovery without extensive manual outreach
   

The solution

Using more than 300 first-party data points, Statusphere’s platform matched GreenPan with micro-influencers whose lifestyles aligned with the brand’s target audience. By tapping into a network of vetted creators passionate about health-conscious products, GreenPan sourced repurposable content at scale. This resulted in a steady stream of guaranteed creator content, streamlined creator collaborations and a growing UGC library for ongoing promotions.
 

Key results

• 3-5x ROAS on Meta ads featuring UGC
• 263 pieces of rights-ready UGC
• More than 476,000 total views
• 51,793 engagements
• More than 286 hours saved
   

What GreenPan had to say:

Nicole Motto, GreenPan's Influencer and Social Media Marketing Manager, said, “We’re seeing a 3-5x ROAS with UGC created through Statusphere’s platform. Our VP, who’s always challenging us to create authentic content that truly resonates with consumers, has been really impressed by the results. The UGC ads from Statusphere are rapidly becoming top performers in our increasingly complex marketing funnel. We’re grateful for the quality and time-saving benefits that Statusphere’s technology provides, enabling us to scale content creation more efficiently."

The role of micro-influencers in performance marketing

Repurposing UGC for paid ads is becoming a top priority for brands. Data collected from Statusphere’s platform shows that between 2023 and 2024, the number of brands prioritizing UGC repurposing for ads increased by 80%.

Relatable content and recommendations from small creators continue to play a role in consumer purchasing decisions. Meanwhile, UGC is a proven way to boost paid social performance but acquiring content from creators at scale is an ongoing challenge for many brands. 

GreenPan’s results demonstrate how an automated approach to influencer marketing can help brands streamline creator recruitment and content sourcing while focusing on high-performing campaigns.

Statusphere’s creator matchmaking technology empowers brands like GreenPan to efficiently connect with the right influencers using more than 300 targeting parameters. This allows brands to:

• Align campaigns with creators whose lifestyles reflect their target audience
• Gain insights into creators’ preferences for more relevant partnerships
• Scale high-impact campaigns while generating fresh UGC for ads

Read the full case study on GreenPan's success.