On RAW, only 1-5% of users have unanswered chats, and the app plans to lower this number even more with its ‘bye-bye ghosting’ campaign. 

The dating epidemic everyone's talking about

Last year, RAW statistics revealed that 82% of users reported being ghosted at least once, while nearly 78% experienced online dating burnout.

RAW is a dating app that deals with ghosting head-on. Its unique feature — daily real-time snapshots from front and back cameras – ensures everyone online is ready to chat immediately, dramatically reducing ghosting. It’s also nearly impossible to use fake or outdated images, making RAW a powerful tool against dating app fraud.

But RAW isn't satisfied with just wounding the ghosting beast — they're gearing up to slay it as a whole. They're bringing awareness to ghosting outside the app and helping those who've been hurt by it. With their new anti-ghosting campaign, RAW will randomly select users who have been ghosted on the app to receive cool gifts, increase visibility, and free Premium access. This way, RAW turns getting ghosted from a bummer into a bonus.

The numbers don't lie

When RAW tested its new ‘Ghosting Killer’ feature, the results were eye-opening. 

• For girls, 92% had just 0-4 unanswered chats, with only 5% having 5-9. 
• Boys did even better, with 99% keeping it to 0-4 unanswered chats and a tiny 1% in the 5-9 range.

Compare that to typical dating apps, where ghosting is basically the norm. On RAW, only 1% of men and 5% of women have nothing but unanswered chats. It shows that RAW's approach is actually working to keep people chatting and connected, instead of disappearing into the digital void.

Bye-bye ghosting: limited unanswered chats

RAW has created a new, radical feature: the ‘Ghosting Killer’. Here's how it works: imagine a user chatting with a few crushes on a dating app. Some conversations are flowing, others are fizzling out. Maybe they've left a few messages unanswered because they weren't feeling the vibe or it was just easier to ghost. Now, when this person spots a new crush and wants to slide into their DMs — they can't. When they've hit the limit of unreplied chats, they've got to deal with their old conversations first.

It's all about creating a crystal-clear message: everyone has a responsibility to the people they connect with. Convo started? They have to finish it or politely explain why they're not feeling it. Sure, it might sting a little, but it's way less painful than being left on read forever.

"We're not just building an app, we're performing a dating exorcism," – says Marina Anderson, RAW's co-founder. "Our users deserve respect, and that starts with honest communication. After all, ghosting is hard to overcome, but we're creating a space to make online dating better, allowing users to enjoy the experience and avoid burnout".

Setting a new standard

RAW believes ghosting is the most critical issue in modern online dating and aims to start a trend. In fact, they've already begun — this feature was first announced last year, inspiring other dating apps, both big and small, to add similar anti-ghosting measures.

RAW takes pride in inspiring so many others in the industry. By tackling ghosting head-on, they're improving their own platform, but also potentially transforming the entire online dating landscape.