Statusphere, a leading micro-influencer marketing platform, has released its first  annual The State of Micro-Influencer Marketing Report, offering data-driven benchmarks and strategies to help brands optimize their creator partnerships in 2025. The report draws from 34,896 influencer posts across 974 campaigns run through the Statusphere platform between January 2022 and August 2024.

“Success in influencer marketing isn’t about massive followings—it’s about authentic engagement,” said Kristen Wiley, Founder & CEO of Statusphere. “This report gives brands the tools to confidently invest in genuine partnerships that drive real results.”

Report Highlights and Key Findings

• Campaign Benchmarks: Average engagement rates, top content types, and actionable metrics to refine creator strategies
• Top Industries: Discover how sectors like Beauty, CPG, and Health & Wellness maximize micro-influencer results
• Emerging Trends: Predictions for leveraging micro-influencer content effectively in 2025 and beyond.
• Success Metrics: 81% of brands report micro-influencers exceed expectations, with short-form videos averaging 11.9% engagement.

The key takeaway: Micro-influencers are a highly effective marketing channel for B2C brands, as they consistently drive engagement, generate user-generated content (UGC) for ads, and enhance brand awareness. Statusphere's report confirms the authentic impact micro-influencers have in scaling brand engagement.

Download the Full Report
Get the full insights and benchmarks to elevate your 2025 marketing strategy here.

The report data is powered by Statusphere’s proprietary matchmaking technology, aligning brands with vetted influencers based on 250 unique targeting parameters for optimized campaign success.